Yeah, Im Suuuper late on this but as always better late than never. The above video is A Day In Life: Farshad Arshid.

“Atlanta’s-own STANDARD has been featured in some of the most respected periodicals and magazines the industry has to offer.

But rarely has anyone captured the brains behind the operation. XTM ONLINE was granted exclusive access into the life of Farshad Arshid (founder of STANDARD) for an entire day. In addition to seeing what a typical day is like for Farshad, we also had the opportunity to follow him to Las Vegas for Magic 2010. The full feature will be released Spring 2010.”

I Had a lot of fun helping Franco out with this video and I also wanted to thank Farshad and the whole Standard crew for letting us follow them around for a couple of days. I also had chance to take some behind the scene shoots you can check them out here and here.

We are very happy to announce that Kellits is now carrying Heist & Co. We were big fans of the previous lines and look forward bringing you their future drops. First up is their Spring 2010 release which included the Black Mamba and King James tees. Check out more detail shots after the jump.

IM King Spring 2010 is now available on the Kellits Online Shop. The Spring line arrives with brand new t-shirt designs and a few classics with new colorways. Detail shots of the shirts after the jump.

XTM ONLINE recently caught up with Larry and Georgios of PROCESS to re-cap the growth of their brand since launching last Spring. Dont forget you can pick up their entire 2010 Spring line at our online shop.

Dan will be dropping the third installment of his Decatur Dan t-shirts today. The shirt is going to be the first in the series to be for sale and as always when you’re good at something don’t do it for free. The shirt will be available at both Standard locations (Peachtree + Lenox) on Monday, March 29th [3.29.10]. For out-of-towners, the shirt will be available on deacturdan.com. Obviously there is only a limited run of these shirts and they will retail for $25.

Who doesn’t like stickers? So, for as long as supplies last every order will be shipped with a set of Loud Mouth stickers for free. BIG thanks to Greg Mike for helping us out! GM is currently working on his new studio space in Atlanta and has some new art shows planned for this summer. If you want to keep track of GM you can head over to his site and check out some of the available pieces from his recent “Popstars and Cokeheads” show.

The new Process 2010 Spring Collection is here. The drop will include graphic t-shirts, Nokohama Polo and a Raglan baseball shirt. The whole line will be available tomorrow March 26th is now available at our Online Shop! Also, if you’re a local Process 1st Anniversary Party will be hosted at Graveyard in East Atlanta. Check out detail shots of the line up and a preview video of the lookbook after the jump.

We Are The Process – Spring ’10 from We Are The Process on Vimeo.

Making some room for spring deliveries, we have added new items to the ON SALE section. Also, remember all items ship for free!

]]> http://kellits.com/blog/2010/03/new-items-on-sale/feed/ 0 http://kellits.com/blog/2010/03/champions-of-the-dirty-south/ http://kellits.com/blog/2010/03/champions-of-the-dirty-south/#comments Tue, 16 Mar 2010 20:19:05 +0000 admin http://kellits.com/blog/?p=2576

One year later and the Process camp is still as busy as ever. They will be celebrating their 1st anniversary and gearing up to release the Process 2010 Spring Collection.

Also dropping at the bash is a limited edition anniversary t-shirt.

Also, coming down the pipeline for us locals is the Process X El Bar fitted. Stitched across the front of the hat is PONCE, Short for Ponce De Leon which is the street where El Bar calls home.

So come out to Graveyard Tavern on March 26th its going to be a night of pure foolishness.

]]> http://kellits.com/blog/2010/03/champions-of-the-dirty-south/feed/ 0 http://kellits.com/blog/2010/03/wrongwroks-2010-spring/ http://kellits.com/blog/2010/03/wrongwroks-2010-spring/#comments Sat, 06 Mar 2010 03:38:42 +0000 admin http://kellits.com/blog/?p=2500

Here are the new WRONGWROKS Wax Stamp Cardigans. Featuring the brand’s Wax Stamp logo, the new cardigans are available in red, black, and purple colorways. Also in the Spring delivery is the Nat Bubble t-shirt, which features a metallic print. Click the picture above for more shots or head on over to The Shop to get your own.