Yeah, Im Suuuper late on this but as always better late than never. The above video is A Day In Life: Farshad Arshid.

“Atlanta’s-own STANDARD has been featured in some of the most respected periodicals and magazines the industry has to offer.

But rarely has anyone captured the brains behind the operation. XTM ONLINE was granted exclusive access into the life of Farshad Arshid (founder of STANDARD) for an entire day. In addition to seeing what a typical day is like for Farshad, we also had the opportunity to follow him to Las Vegas for Magic 2010. The full feature will be released Spring 2010.”

I Had a lot of fun helping Franco out with this video and I also wanted to thank Farshad and the whole Standard crew for letting us follow them around for a couple of days. I also had chance to take some behind the scene shoots you can check them out here and here.

With much hard work from Franco and XTM, here is a sneak peek of the up coming A Day In The Life: Farshad Arshid.

“Atlanta’s-own STANDARD has been featured in some the most respected periodicals and magazines the industry has to offer. But rarely has anyone captured the brains behind the operation. XTM ONLINE was granted exclusive access into the life of Farshad Arshid (founder of STANDARD) for an entire day. In addition to seeing what a typical day is like for Farshad, we also had the opportunity to follow him to Las Vegas for Magic 2010. The full feature will be released Spring 2010.”

StreetLocal Summer Release is today July 10, 2009 and will be available at Standard 1841 and Lenox with their online shop release starting Monday at 10am.

Every summer Standard has their annual summer cookout sale by laying out some grass and firing up the grill. Like always enjoy savings from 40% to 70% off for one day only on brands like Nike, BBC/Ice Cream, Alife, The Hundreds, plus many more. Sale will be held at both Standard locations call 404.355.1410 for more details.

Rap artist and living legend Bun B of UGK and premier photographer Zach Wolfe team up for a special collaboration exclusively for Standard boutique in Atlanta. The project will include a limited edition run of t-shirts, prints, and posters only to be sold at Standard. Please stay tuned for when the project is set to debut.

Atlanta based Process team up with Los Angeles based fitted cap company Estate LA to bring us this newest collaboration. The fitted cap incorporates the Los Angelos Dogers “L” with the Atlanta Braves “A” which merge the two coast together. Offered in Lakers’ gold and purple and Falcons’ red and black. The hats will release June 12th and will be sold via three oulets, Standard in Atlanta, Estate LA flagship in Venice, and online at wearetheprocess.com. Each fitted comes with a complimentary USB wristband containing MP3’s “Goin’ Back to Cali” by Demun Jones and a secret track featuring 8Ball of 8Ball & MJG.

Heads Up

Check the Standard blog for all contest details.

Congrats to the Standard crew on Atlanta first official sneaker/boutique collaboration. Last Sunday night Standard released their DC Admiral sneaker and held the Grand Opening for their Lenox Square location. Video by the The Shoe Game and more pictures by XTM.

…it’s kind of a BIG DEAL.

After years of having their feet planted firmly in the Atlanta lifestyle market, Standard opened the doors to it’s second location in Lenox Square. To commemorate the expansion, Standard has partnered up American footwear giant DC Shoes for their first collaborative efforts. The goal in this collaboration was to represent design elements that have always been strongly present in the motif of Standard. The true red color embodies the strong presence of red accents at both locations along with the green laces and insole, which represent the artificial turf that covers the floor at the new store, as well as the live turf used at various events at the original location.